Advertise on one of the Top 10 most visited game websites in the world!

The Casual Game Market is the fastest growing segment of online entertainment and its audience is estimated at over 60 million in the US.

With a superior product and aggressive marketing efforts, Big Fish Games has emerged as one of the world's largest and fastest-growing casual game destinations (measured by unique monthly users via comScore Media Metrix 2005 traffic reports).

Big Fish Games has a global network reach of more than 25 million monthly unique users, and distribution partners such as Nickelodeon and iVillage.com. Our customer demographic is at the heart of the rapidly growing segment of casual game players with over 60% being female gamers and over 85% above the age of 30. We offer one of the best game catalogs online with more than 300 games that appeal to all key demographic segments.

We ensure customer retention by keeping our content fresh offering consumers "A new game every day".

Big Fish Games offers your business a number of media opportunities to reach this valuable demographic in order to help you increase customer acquisition and brand awareness.

For more information on advertising with Big Fish Games, please contact:


Michael Teppner
Director of Advertising
advertising@bigfishgames.com

Ad Product Dimensions

We offer many standard IAB ad products and will work with you to implement rich media and non standard campaign elements. Please contact us for additional information on non standard ad products, sponsorship opportunities and custom game creation to support your next campaign.

Product TypeOverall
Dimensions
Text
Length
File
Weight
Flash File
Weight
BFG Served
File Types
Third Party Served
File Types
Banner728x90n/a2030DHTML, Flash, GIF, HTML,
Javascript/jscript, JPEG
DHTML, Flash, GIF, HTML,
Javascript/jscript, JPEG
Medium Rectangle300x250n/a2030DHTML, Flash, GIF, HTML,
Javascript/jscript, JPEG
DHTML, Flash, GIF, HTML,
Javascript/jscript, JPEG
Skyscraper160x600n/a2030DHTML, Flash, GIF, HTML,
Javascript/jscript, JPEG
DHTML, Flash, GIF, HTML,
Javascript/jscript, JPEG
Small Banner468x60n/a1530DHTML, Flash, GIF, HTML,
Javascript/jscript, JPEG
DHTML, Flash, GIF, HTML,
Javascript/jscript, JPEG
Pop Under720x300n/a5050DHTML, Flash, GIF, HTML,
Javascript/jscript, JPEG
DHTML, Flash, GIF, HTML,
Javascript/jscript, JPEG
Floating / OTP500x500n/a100k / 2.2 MBn/zDHTML, Flash, GIF, HTML,
Javascript/jscript, JPEG
DHTML, Flash, GIF, HTML,
Javascript/jscript, JPEG
Product TypeOverall
Dimensions
Click-thru
URL Limit
Audio LimitAd DurationAnimationAlt Text Limit
Skyscraper160x600450 charactersNo Audion/aMax. Length (in seconds): 1565 char. incl. spaces
Loop Limit: Unlimitedwithin 15 seconds
Banner728x90450 charactersNo Audion/aMax. Length (in seconds): 1565 char. incl. spaces
Loop Limit: Unlimitedwithin 15 seconds
Medium Rectangle300x250450 charactersUnlimited within File Weightn/aMax. Length (in seconds): 1565 char. incl. spaces
Loop Limit: Unlimitedwithin 15 seconds
Small Banner468x60450 charactersNo Audion/aMax. Length (in seconds): 15;Loop Limit: Unlimited within 15 seconds65 char. incl. spaces
Pop Under720x300450 charactersuser initiatedn/aMax. Length (in seconds): 15;Loop Limit: Unlimited within 15 seconds65 char. incl. spaces
Floating / OTP500x500450 charactersuser initiatedn/a15 seconds;must self terminatenone
Demographics
Gender
  • 40.9% are Male
  • 59.1% are Female
Age
  • 25.6% are 18-34
  • 53.6% are 21-49
  • 62% are 25-54
  • 45% are 45-64
Income
  • 44% have a household income of $60K+
  • 27.3% have a household income of $75K+
Household
  • 55% have children
  • 63.85% have a household size of 3+

- Media Metrics January 2006 -